Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts
Friday, 31 January 2014
Sketches
Here are the sketches which were initially created before I had constructed my magazine. I have briefly described what I would like each page to achieve as well as the reasons why I have included to place things.
Monday, 20 January 2014
Image manipulation: before and after
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Before |
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After |
For my main article, I have used two box out features: to feature one of the box outs is text stating that Aurora will be on BBC Radio 1's Live Lounge. The Live Lounge is where an artists covers two songs - one of their own and a song that they would never sing usually. The Live Lounge is quite iconic within the indie and pop genre as it usually ties the two genres together.
I played on the Live Lounge to make the magazine seem more realistic and appropriate to the genre and audience that it is targeted at. I simply grabbed an image of the Live Lounge online and went on Photoshop to remove 'Vol 5' and replace text over it with Aurora's name. This makes the artist look superior as it has her name on it and also symbolises the advertising for her to appear on the show which makes it seem like an important event. The colours in the image also match my colour scheme therefore I felt that it was significant for my article as it gives it originality.
Friday, 10 January 2014
The 1975 Gig - Brixton Academy Photos

The 1975 are an English, Manchester-based alternative rock/indie rock band from Wilmslow in Cheshire. The group consists of Matthew Healy (vocals, guitar), Adam Hann (guitar), George Daniel (drums), and Ross MacDonald (bass). Their self-titled debut album was released on 2 September 2013 through Dirty Hit/Polydor; it debuted at No. 1 in the UK Albums Chart on 8 September 2013.
Having a keen interest for this band, I chose to go and see them live at Brixton 02 Academy on the 9th January 2014. I decided to take photos to use for my magazine as self-taken gig photos can tend to sometimes be more effective than professional ones as it appeals more to my target audience. It also reduces the amount of copyright material I have in my magazine and makes my magazine more original and authentic.
Tuesday, 17 December 2013
Extra page: Handwritten Lyrics
Analysis:
She can’t erase him [them] from her mind, the memories and the heart break. She replays the happiest moments and the moment he ended all he had with her for another person. It’s constantly on her mind, although she’s tried her absolute hardest to forget everything. She can’t stand knowing that he said words he used to say to her to another girl. Also, porcelain is very detailed, as in China dolls and antiques; and are often connoted as breaking very easily. She pictures them having intercourse, and everything’s very detailed. He and his new lover knew of everything she had with him, and they both knew that it would break her heart (‘bleeding inside’) as in her heart hurts. These lyrics really capture the heartbreak that Aurora experienced.
Monday, 16 December 2013
Article extended version
What with her eccentric, controversial yet iconic style - and music and match - 20-year-old Aurora Storm is currently causing a sensation in the UK, where her vivid indie-edge debut single ‘Smother’ has charted in the Top 10. Her sassy, bad-girl act echoes that of childhood idols Janis Joplin and Madonna. "I look to Madonna for her philosophy about music and fashion," she admits. "If I'm going to get compared to any music artist, I sure as fuck want it to be her."
Raised in the heart of London, Aurora attended the £17,000-a-yearSylvia Young Theatre School in Marylebone, where she studied music and performing arts alongside Rita Ora and Tom Fletcher. 'I didn't hang out with all the popular girls," she says, claiming to have kept her head down and focused on her art and theatre studies. To the humiliation of her parents – extremely successful lawyers - she ended up moving downtown at just 17 years old following a serious argument she had with her family. Aurora did everything she could to get by – working in a small café at minimal wage and occasionally partaking in nude modeling and busking on the streets of London to songs that she had written in her spare time, just so she could have a roof over her head and place food on her plate every night. “I was doing drugs, I was really out of control," she says. "But what made me different was that I was making music, too. I wasn't just doing drugs."
Her antics caught the eye of musical-director Caius Pawson, (Founder of The XX, Sampha) who found her busking at Camden Lock, before bringing her to the attention of Young Turks Records. Aurora’s debut album Porcelain is released in the UK this month, and she plans to take just herself, her guitar and her music worldwide. But Aurora insists that it’s not all about the marketing and publicity. “I could end up in America selling thousands of records or I could go back to how things were before when no one really knew my name and few people purchased my music, and it wouldn’t matter to me. All that matters is the music. I don’t give a shit about how many records are sold – as long as I am making music for the people I love, and then I’m happy.”
There’s no denying the fact that Aurora is all that everyone is talking about right now – her seemingly overnight success is what has got her to where she is now. When asked if this is the “most insane year” of her life so far, the singer-song writer says, “Everything is so chaotic and crazy right now and it’s so much all at once, but I’m living for it. I’m just having the best time ever and everything’s falling into place like it’s supposed to. I don’t really care if people hate me. I think anyone wanting to pursue a music career would have given anything to be me at that very moment where I blew up, because I was being one hundred percent true to myself… and not many people can say that.”
But it’s not all hate for Aurora. This fact is a kind of icing on the cake for some, who have greeted Aurora not just as the latest, new, indie sensation to appear freshly baked off the assembly line, but as a kind of Trojan horse come to deliver us from the saccharine smiles and full-frontal sexual provocation clogging the charts. “The charts are constantly filled up with pop songs with no meaning, no real passion… just a different combination of the 26 letters in our alphabet accompanied by a stupid tune. Who wants to listen to that?! That’s what I want to change.”
Aurora’s sharp narrative observations – on both the single, and her critically acclaimed follow-up album, Porcelain – have led to her being labeled the voice of her generation.
When we meet, Aurora can barely sit upright. “I came down with a kidney infection just as I was about to get on a plane here,” she says. “They took me into hospital and put me on a drip and now I’m on heavy-duty antibiotics.” With her gothically pale skin offset by dark, red lips, black-rimmed wide-set eyes and her bold, statement full fringe, it’s not hard to see why she attracts the attention that she does – even when she’s ill she manages to look flawless. She looks much older than she is, a perception reinforced by the deep, commanding timbre of her sonorous voice.
On stage the previous night at Brixton Academy, Aurora had betrayed no sign of her illness, or that she had only 20 live performances under her belt. Aurora performed a mix of emotional ballads and when she reached the dramatic climax of the song, she vaults to the top of her range and produces a piercing sound that shakes you to the core. That is the power of the whistle register; the ability to control that part of the human voice is quite rare (think Mariah Carey) and even when ill, Aurora is able to hit way beyond the whistle register. In performance, Aurora has a goofy theatricality: one minute she is indulging in closed-eyed singing whilst simply sat with her guitar, shaking her hair and flicking her hands out; the next, she’s all broad smiles and wisecracks, jokily mocking her audience. Aurora was born with the ability to be a performer and that’s quite hard to find these days.
‘‘Songwriting is so weird because you are writing down intimate things and then you go into a studio with someone you have never met,” she says. “For me, the idea of an album touched by anyone else… that would cut me in half. I wouldn’t want to make albums with song writers. I don’t like people who call themselves singer/songwriter when they don’t write all of it themselves. I do everything myself.” When asked about sharing her thoughts and problems with the world through songwriting, Aurora claims, “It was just music that was written when I was getting wrecked just for fun. It was almost secondary to getting wrecked – the fact that people have embraced it is actually really humbling. It’s also kind of conflicting and has sent me a bit mental but anybody that knows me will know that it doesn’t take much to send me mental. When I passed it through to my team, it was a strange situation where something just clicked. My team was very good at being perceptive and figuring out what I do, which is quite a raw, impulsive thing. “
Over the past year and a half, from 2011, Aurora and her team came up with the 10 songs for her debut album, but Aurora says it never crossed her mind that one might become a worldwide hit. She insisted her first songs be put out on free streaming service Sound Cloud without any videos or photographs to promote them. “I put my music out with no kind of commercial expectation, and found out I was a ‘star’. I didn’t see my music as number-one Billboard chart selling music,” she says. “I tried to market my music the way my favourite indie producers did. I care more about giving back to my fans and the people that I love than selling my music worldwide – don’t get me wrong, it’s an absolute honour to be doing what I’m doing but I don’t want to become a marketing product like most pop artists these days. I’m much deeper than that.”
While other mainstream pop acts such as Katy Perry, One Direction and Britney Spears turn to the same small pool of producers in London, Stockholm and LA who deal in radio-friendly generic dance styles, more-experimental acts such as Kanye West or Lady Gaga elect complicated, flamboyant and ostentatious compositions. By contrast, Aurora’s sound is simple yet cinematic, spinning tales of real teenage realities – penniless but happy nights out full of longing and loneliness – that reject clichés of mindless fun and decadence.
“I don’t intend on selling dreams to young people. We’re now brought up believing that you have to live and behave in a certain way to get the best out of life – but that’s completely wrong. Look at Disney for example; as a child I thought I was going to be a princess, just like most little girls do… but that’s not going to happen. Being a teenager and growing up in this generation isn’t what people expect. Y’know, constant partying, your first kiss, being prom queen, falling in love… it’s not what it seems. It’s all bullshit. Growing up is one of the most difficult periods of time that you can experience – yes, it can be great, but just like everything there’s a downfall and people need to be more aware of that. That’s why I write about my experiences. I’ve gone from rock bottom right to the top; I want my music to reflect on this – not everyone is perfect and I want my music to help people through the reality of life… not this perfect picture that generic music seems to constantly portray.”
When asked about what motivates Aurora to create music, she states "Nothing really, it's just an innate need, I've never known how to do anything else. The way my music is so based around music almost drives me crazy. I would rather get away from it than me inspired to create it because I can't ever imagine doing something else."
"The idea of hell for me would be if I wasn't making music. I don't know any other way of expressing myself; therefore I don't really know another way of indulging myself. And a life without indulgence and nuance would be catastrophic. I genuinely don't know what I would do. Music for me kind of commands me how to feel, whether its excitement or emotion or anything. I'm totally, totally defined by music. I would just try to get any job that was associated with music", she says laughing.
“I feel like there’s a genuine hole in me. The little death, almost. I need stimulation. I used to need physical stimulation constantly, whether that is from taking drugs, listening to the sound of my own voice or flirting with guys and girls. I’m not bisexual, but that’ moment when you realise someone likes you – it’s the best feeling in the world. If you could bottle it… [She drifts off for a moment. And then she asks that question] ‘Do you like me?”
Aurora possesses a maturity that is, for now, inoculating her from the madness growing around her. “What I am doing now, I am learning so much that I couldn’t learn at any university at any age,” she says. “Every time I get on stage I learn something new. I’m evolving all the time. My next record could sound completely different.”
Aurora’s album, Porcelain, is out November 26th.
Thursday, 28 November 2013
Equiptment
Camera / Lights
To takes images for my magazine, I took my model to one of the media classes in our school and we used a variety of different equiptment such as cameras, lights and whitescreens to mimic a professional photoshoot and create the desired look for my magazine.
I used a Canon SLR camera as it enabled me to take high quality images which is mandatory for any successful magazine. As my magazine needed to be completed to the best of my ability, I felt it was necessary to use a white screen as it allows the audience to focus on the model and nothing else. White screens are effective because they are very simple and plain, and can easily be edited on softwares such as Photoshop to enhance the image. The lights enabled me to change the way my images appeared and allowed me to create the best looking images for my shoot, and the lights also allowed me to cast the shadow I wanted so that the editing process was a lot easier and smoother.
The lights and the SLR camera were the most important to me as they created high quality images which made my magazine look professional and realistic.
Computer software
I am currently using InDesign to create my magazine as it is a lot easier to use than Photoshop (which we used for our GCSE magazines). InDesign enables you to view the document as a magazine and you can use various different tools such as the Master page which quickly and effectively adds the same text to all of the pages. This makes adding page numbers and the website name of the magazine very easy and saves me a lot of time which I can instead use to improve my magazine elsewhere. Paragraph styles has also been very effective as it also saves time and matches the fonts up when necessary.
I used Photoshop to edit the images for my magazine as there is a huge variety of tools that you can use to make the images look more appealing and suitable for the magazine. Photoshop is very widely used by successful magazines in the indistry therefore I felt that it was necessary to use it.
I also used Powerpoints, Word documents and Scribd a lot whilst planning tasks and used Scribd to upload the documents to my blog.
As I am not used to using these programmes, it took quite a while to get the hang of using all of the new tools however it was quite easy once I knew how to use them.

To takes images for my magazine, I took my model to one of the media classes in our school and we used a variety of different equiptment such as cameras, lights and whitescreens to mimic a professional photoshoot and create the desired look for my magazine.
I used a Canon SLR camera as it enabled me to take high quality images which is mandatory for any successful magazine. As my magazine needed to be completed to the best of my ability, I felt it was necessary to use a white screen as it allows the audience to focus on the model and nothing else. White screens are effective because they are very simple and plain, and can easily be edited on softwares such as Photoshop to enhance the image. The lights enabled me to change the way my images appeared and allowed me to create the best looking images for my shoot, and the lights also allowed me to cast the shadow I wanted so that the editing process was a lot easier and smoother.
The lights and the SLR camera were the most important to me as they created high quality images which made my magazine look professional and realistic.
Computer software
I am currently using InDesign to create my magazine as it is a lot easier to use than Photoshop (which we used for our GCSE magazines). InDesign enables you to view the document as a magazine and you can use various different tools such as the Master page which quickly and effectively adds the same text to all of the pages. This makes adding page numbers and the website name of the magazine very easy and saves me a lot of time which I can instead use to improve my magazine elsewhere. Paragraph styles has also been very effective as it also saves time and matches the fonts up when necessary.
I used Photoshop to edit the images for my magazine as there is a huge variety of tools that you can use to make the images look more appealing and suitable for the magazine. Photoshop is very widely used by successful magazines in the indistry therefore I felt that it was necessary to use it.
I also used Powerpoints, Word documents and Scribd a lot whilst planning tasks and used Scribd to upload the documents to my blog.
As I am not used to using these programmes, it took quite a while to get the hang of using all of the new tools however it was quite easy once I knew how to use them.

Thursday, 21 November 2013
Box out text
Aurora Storm gives her opinion on some of the most well-known Indie artists of the generation:
The 1975:
The 1975 are one of my favourite bands!!! I especially love their song 'The City', it's so catchy and always stuck in my brain. The impact they have made in such a short time really reflects well on the type of band they are, and I encourage everyone to buy their debut album otherwise you'll regret it!
Ed Sheeran:
Ed is actually one of my close friends, he's an absolutely amazing artist and we actually plan on working together in the future! But shhhhhh... you didn't hear it from me!
London Grammar:
I've heard some of their stuff - they're great, but a little bit overrated. Maybe that's just me but I personally think that they haven't quite produced the life-affirming set they may have bee capable of... But don't get me wrong, I think that Hannah (lead singer) has an absolutely beautiful voice, however there is always room for improvement with anyone, including me. London Grammar have the potential to be a chart-topping, tear-inducing live act – but when I saw them live at Brixton, it was not their time or place.
I decided to use a box out of Aurora Storm giving her personal opinion on other artists for many reasons; including how it further promotes the many Indie artists that my magazine intends on reviewing. It also creates a personal relationship with the reader as it makes them feel as though they are talking to Aurora and it can influence their opinion on the arists too. Using a box out feature in my magazine is effective because it increases the interactivity between the reader and the magazine as well as the artist which is one of the main goals that I strive to achieve.
The 1975:
The 1975 are one of my favourite bands!!! I especially love their song 'The City', it's so catchy and always stuck in my brain. The impact they have made in such a short time really reflects well on the type of band they are, and I encourage everyone to buy their debut album otherwise you'll regret it!
Ed Sheeran:
Ed is actually one of my close friends, he's an absolutely amazing artist and we actually plan on working together in the future! But shhhhhh... you didn't hear it from me!
London Grammar:
I've heard some of their stuff - they're great, but a little bit overrated. Maybe that's just me but I personally think that they haven't quite produced the life-affirming set they may have bee capable of... But don't get me wrong, I think that Hannah (lead singer) has an absolutely beautiful voice, however there is always room for improvement with anyone, including me. London Grammar have the potential to be a chart-topping, tear-inducing live act – but when I saw them live at Brixton, it was not their time or place.
I decided to use a box out of Aurora Storm giving her personal opinion on other artists for many reasons; including how it further promotes the many Indie artists that my magazine intends on reviewing. It also creates a personal relationship with the reader as it makes them feel as though they are talking to Aurora and it can influence their opinion on the arists too. Using a box out feature in my magazine is effective because it increases the interactivity between the reader and the magazine as well as the artist which is one of the main goals that I strive to achieve.
Thursday, 14 November 2013
Editing images
Here is one of the photos that I have selected to use for the full bleed image of my main cover. I edited the photo in Photoshop and used a variety of tools such as the brightness levels and the patch tool. This enhances the image to make it more appealing towards the target audience.
Tuesday, 12 November 2013
Contents ideas
In addition to these contents page ideas, I have also chosen to include a social media port at the top of the magazine. I felt that it was essential to include social networking to increase personal relationships and interactivity within my magazine. It is also a main convention of contents pages therefore it has made my contents page look more realistic and professional. I included Twitter, Youtube and Facebook.
In addition to the social networks, I have also included a reviews area. This gives a glimpse of what reviews are inside the magazine and introduces the main review (which is about The 1975). It makes my contents page look more interesting and it appeals to the audience.
Another convention included is the issue number. This informs the audience what issue is currently available and also makes the magazine sound more authentic and reliable as it has been running for a long time.
I have selected the regulars and features that I plan to use in my magazine as well as including the band index of the artists that my target audience generally listen to. The tag lines appeal to the target audience therefore they will be intrigued to purchase the magazine; I have included features such as a guide on how to play the drums and an interview with Ed Sheeran as well as the artist that I have made up, Aurora Storm. Some regulars that I have also included are quizzes, The Top 50 and what's new in the world of Indie. These regulars entice the audience to buy the magazine as it creates a personal relationship with the audience as they feel as though can rely on the magazine to keep them up to date with music as well as providing them with trustworthy reviews. I think that the regulars and features that I have created will appeal to my audience quite well as it fits within the demographics and stereotypes of the indie genre.
Saturday, 9 November 2013
Article draft
What with her eccentric,
controversial yet iconic style - and music and match - 20-year-old Aurora Storm
is currently causing a sensation in the UK, where her vivid indie-edge debut
single ‘Smother’ has charted in the Top 10. Her sassy, bad-girl act echoes that
of childhood idols Janis Joplin and Madonna. "I look to Madonna for her
philosophy about music and fashion," she admits. "If I'm going to get
compared to any music artist, I sure as fuck want it to be her."
Raised in the heart of London, Aurora attended the £17,000-a-year
Sylvia
Young Theatre School in Marylebone, where she studied music and performing arts
alongside Rita Ora and Tom Fletcher. 'I didn't hang out with
all the popular girls," she says, claiming to have kept her head down and
focused on her art and theatre studies. To the humiliation of her parents – extremely
successful lawyers - she ended up moving downtown at just 17 years old
following a serious argument she had with her family. Aurora did everything she
could to get by – working in a small café at minimal wage and occasionally
partaking in nude modeling and busking on the streets of London to songs that
she had written in her spare time, just so she could have a roof over her head
and place food on her plate every night. “I was doing drugs, I was really out
of control," she says. "But what made me different was that I was
making music, too. I wasn't just doing drugs."
Her antics caught the eye of musical-director Caius Pawson, (Founder
of The XX, Sampha) who found her busking at Camden Lock, before bringing her
to the attention of Young Turks Records.
Aurora’s debut album Porcelain is
released in the UK this month, and she plans to take just herself, her guitar
and her music worldwide. But Aurora insists that it’s not all about the marketing
and publicity. “I could end up in America selling thousands of records or I
could go back to how things were before when no one really knew my name and few
people purchased my music, and it wouldn’t matter to me. All that matters is
the music. I don’t give a shit about how many records are sold – as long as I
am making music for the people I love, then I’m happy.”
But it’s not all hate for Aurora. This fact is a kind of icing
on the cake for some, who have greeted Aurora not just as the latest, new,
indie sensation to appear freshly baked off the assembly line, but as a kind of
Trojan horse come to deliver us from the saccharine smiles and full-frontal
sexual provocation clogging the charts. “The charts are constantly filled up
with pop songs with no meaning, no real passion… just a different combination
of the 26 letters in our alphabet accompanied by a stupid tune. Who wants to
listen to that?! That’s what I want to change.” Aurora’s sharp narrative
observations – on both the single, and her critically acclaimed follow-up
album, Porcelain – have led to her
being labeled the voice of her generation.
When we meet, Aurora can barely sit upright. “I came down with a
kidney infection just as I was about to get on a plane here,” she says. “They
took me into hospital and put me on a drip and now I’m on heavy-duty antibiotics.”
With her gothically pale skin offset by dark, red lips, black-rimmed wide-set
eyes and her bold, statement full fringe, it’s not hard to see why she attracts
the attention that she does – even when she’s ill she manages to look flawless.
She looks much older than she is, a perception reinforced by the deep,
commanding timbre of her sonorous voice.
On stage the previous night at Brixton Academy, Aurora had
betrayed no sign of her illness, or that she had only 20 live performances
under her belt. Aurora performed a mix of emotional ballads and when she reached the
dramatic climax of the song, she vaults to the top of her range and produces a
piercing sound that shakes you to the core. That is the power of the whistle
register; the ability to control that part of the human voice is quite rare
(think Mariah Carey) and even when
ill, Aurora is able to hit way beyond the whistle register. In performance, Aurora has a goofy theatricality: one
minute she is indulging in closed-eyed singing whilst simply sat with her
guitar, shaking her hair and flicking her hands out; the next, she’s all broad
smiles and wisecracks, jokily mocking her audience. Aurora was born with the
ability to be a performer and that’s quite hard to find these days.
‘‘Songwriting is so weird because you are writing down intimate
things and then you go into a studio with someone you have never met,” she
says. “But it was a strange situation where something just clicked. My team
were very good at being perceptive and figuring out what I do, which is quite a
raw, impulsive thing.”
Over the past year and a half, from 2011, Aurora and her team came
up with the 10 songs for her debut album, but Aurora says it never crossed her
mind that one might become a worldwide hit. She insisted her first songs be put
out on free streaming service SoundCloud without any videos or photographs to
promote them. “I put my music out with no kind of commercial expectation, and
found out I was a ‘star’. I didn’t see my music as number-one Billboard
chart selling music,” she says. “I tried to market my music the way my
favourite indie producers did. I care more about giving back to my fans and the
people that I love than selling my music worldwide – don’t get me wrong, it’s
an absolute honour to be doing what I’m doing but I don’t want to become a
marketing product like most pop artists these days. I’m much deeper than that.”
While other mainstream pop acts such as Katy Perry, One
Direction and Britney Spears turn to the same small pool of producers in
London, Stockholm and LA who deal in radio-friendly generic dance styles,
more-experimental acts such as Kanye West or Lady Gaga elect complicated, flamboyant
and ostentatious compositions. By contrast, Aurora’s sound is simple yet
cinematic, spinning tales of real teenage realities – penniless but happy
nights out full of longing and loneliness – that reject clichés of mindless fun
and decadence.
“I don’t intend on selling dreams to young people. We’re now
brought up believing that you have to live and behave in a certain way to get
the best out of life – but that’s completely wrong. Look at Disney for example;
as a child I thought I was going to be a princess, just like most little girls
do… but that’s not going to happen. Being a teenager and growing up in this generation
isn’t what people expect. Y’know, constant partying, your first kiss, being
prom queen, falling in love… it’s not what it seems. It’s all bullshit. Growing
up is one of the most difficult periods of time that you can experience – yes,
it can be great, but just like everything there’s a downfall and people need to
be more aware of that. That’s why I write about my experiences. I’ve gone from
rock bottom right to the top; I want my music to reflect on this – not everyone
is perfect and I want my music to help people through the reality of life… not
this perfect picture that generic music seems to constantly portray.”
Aurora possesses a maturity that is, for now, inoculating her
from the madness growing around her. “What I am doing now, I am learning so
much that I couldn’t learn at any university at any age,” she says. “Every time
I get on stage I learn something new. I’m evolving all the time. My next record
could sound completely different.”
Tuesday, 22 October 2013
Monday, 21 October 2013
Model release
This is the model release form for my photoshoot. I have chosen who I would like to participate in my photoshoot, and rior to taking photos of my model, I had to make sure that Ruth was happy with being photographed and understood that the images are for a school project. This release form also states that, if necessary, a re-shoot is needed then the model is happy to take part in it. This concludes that Ruth, my model, is happy to take part in the photoshoot and agrees to the engagement.
Contact sheet #1
This is the contact sheet for my first photoshoot. In this photoshoot, I focused mainly on close up shots of the model, Ruth, for the front page image. I used makeup and hair to make Ruth stand out with prominant and bold features. Ruth also used interesting poses to appeal to the audience of the magazine, such as devil horns and the illiminati symbol which both portray controversy. I used close up shots to make Ruth superior to the audience as well as shots taken from beneath her to enhance her significance. Ruth wore a buttoned up shirt to begin with, and a simple bandeau later on to make Ruth seem bare and attract to the male audience as it gives her some sort of sex appeal.
I also plan on doing another shoot at school, where props will be my main focus. I plan on using guitars and microphones as it represents the genre of music and entices the audience into purchasing the magazine. I am also going on location to Camden to shoot some more photos of my models, a popular place that people of the indie genre are interested in visiting.
Colour
These are the various colour schemes that I have created for my magazine. The colour I like most, and am most willing to use is red. Red is a gender neutral colour which connotes both love and danger, whilst having a very powerful, strong and bold tone as well, especially when paired with the monochrome colours of black, white and grey. Very successful magazines are very fond of this colour scheme, including Q magazine:

Q magazine uses the red colour scheme very well, using black and white contrasting colours paired with the extremely bold red tone which captures the audiences attention. The red, in this example, signifies Cheryl Cole's sex appeal which foreshadows the audience that the magazine is targeted towards. The red logo of Q follows the house style, however the taglines and main headlines are featured in red too, moreso highlighting Cheryl and her dominance. This is a very successful way of using graphological features to manipulate the audience into purchasing and buying the magazine, and I plan on persuing the same thing.
I also quite like the blue/navy colour scheme paired with black and white, however this colour scheme could seem derogatory against female readers and put them off purchasing and reading the magazine all together as they could think that the magazine is very masculine. An example of a magazine targed more towards males with a blue colour scheme is Vibe:

Vibe has a 37% female readership, compared to males with a huge 63%. This is reflected in many ways, however just the colour scheme alone simply portrays how the magazine is more influenced by the male audience. As my magazine is targeted to both genders, using a blue colour scheme will contradict the audience that I am to target my magazine to therefore it is quite ineffective.
Masthead designs
Name ideas
I began to come up with some ideas for my magazine's name, and I chose these name ideas because I felt as though they represent my indie genre well and will entice the audience to purchase the magazine. I found this quite difficult as I didn't want to go with something too typical of music magazines as I wanted mine to be unique in some way, and it was hard to come up with something without all of my ideas being definite. In order to come up with some ideas, I started a spider diagram of ideas, with 'name ideas' in the middle and everything that I associate with it around the centre. From this, the first idea I wanted to stick with was 'Unsigned', but I later decided against this when I came up with 'inD', as I preferred a shorter name to a longer one. I believe that a shorter name is more effective than a long magazine name as it is more memorable. I am still choosing which name to use for my magazine name as I want it to be the best that I can come up with.
Thursday, 17 October 2013
Monday, 7 October 2013
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