Colour

These are the various colour schemes that I have created for my magazine. The colour I like most, and am most willing to use is red. Red is a gender neutral colour which connotes both love and danger, whilst having a very powerful, strong and bold tone as well, especially when paired with the monochrome colours of black, white and grey. Very successful magazines are very fond of this colour scheme, including Q magazine:

 Q magazine uses the red colour scheme very well, using black and white contrasting colours paired with the extremely bold red tone which captures the audiences attention. The red, in this example, signifies Cheryl Cole's sex appeal which foreshadows the audience that the magazine is targeted towards. The red logo of Q follows the house style, however the taglines and main headlines are featured in red too, moreso highlighting Cheryl and her dominance. This is a very successful way of using graphological features to manipulate the audience into purchasing and buying the magazine, and I plan on persuing the same thing.

 

 

I also quite like the blue/navy colour scheme paired with black and white, however this colour scheme could seem derogatory against female readers and put them off purchasing and reading the magazine all together as they could think that the magazine is very masculine. An example of a magazine targed more towards males with a blue colour scheme is Vibe:

 

 

Vibe has a 37% female readership, compared to males with a huge 63%. This is reflected in many ways, however just the colour scheme alone simply portrays how the magazine is more influenced by the male audience. As my magazine is targeted to both genders, using a blue colour scheme will contradict the audience that I am to target my magazine to therefore it is quite ineffective.