New Media

Promotional Methods

To promote my magazine, I have begun to think about various, effective methods to increase the readership and circulation of my magazine. I want my magazine to have a big readership, especially when it is released as the sales need to be high and the only way to effectively achieve this is by promoting the magazine well. I need to invest a lot of money into promotion such as on billboards and buses, especially as the magazine is new and unknown to the target audience.

A prime example of promotion is billboards. Billboards are very effective as they are very large in size and attract attention from all types of people as they are specifically located in areas where people are most likely to look (eg. when in the car on a motorway, shopping centres). As billboards are located all across the country, I will need to create the billboard to the best of my ability to fit within the target audience to grab their attention. I need to make the magazine look appealing and include some sort of sell line and unique selling point to entice them to purchase the magazine. I will do some research into my locations for my bill boards because certain areas in the UK could have a different perspective on the magazine. I plan on including the release date, website and name of the magazine as well as a little teaser to increase anticipation of the magazines release.

Another way of promoting my magazine will be through adverts on buses. The bus itself is key to promotion as buses travel great lengths, through different destination routes therefore a lot of people will see the bus as the majority of people use public transport (especially those who I have targeted as my audience). Everyone keeps an eye out for adverts on public transport like buses therefore it would be a great investment for my magazine as it grabs peoples attention when the bus passes them. I also plan on using the underground/tube to promote and advertise my magazine as this will enhance the variety of those who will see and possibly purchase the magazine. People become very tedious when travelling so using escalator advertisements as well as large adverts by the sides of the train and in the train itself will be very successful.

 

I will make sure that the adverts are concise and fit within the target audiences interests. I have to make sure that the adverts and content reach to the correct market otherwise the magazine will be unsuccessful. For some extra advertise, I will start the first issue to meet Ruth, the main artist, and win backstage passes to a festival with a signed copy of her brand new single. Some of the rules of the competition will be that the person who enters the competition must be subscribed//following/liked with all of my magazines social networking sites. By doing this I can build an online audience and gain more members interacting with the magazine, which will in turn rise sales. Twitter and Facebook are extremely popular in this day and age therefore I strongly believe that combining competitions with social networking will successfully and effectively build my audience and help gain more sales.

Props / Costumes

Production Diary - Week 6

Throughout this week, I have completed many things in the project.

I started bycreating a Prezi on photoshoot ideas. This helped influence me on what makeup, poses, hair and props to use for my photoshoot which I was going to do later on in the week. I wrote briefly about each and included photos as well as including the song 'Chocolate' by The 1975, which is an indie band of whom I believe represent the indie genre well. After I had created this Prezi, I held my first photoshoot with my main model, Ruth, who signed a model release form to confirm that she is happy with taking part in the photoshoot and is able to participate in a re-shoot if necessary. I used bold hair and makeup techniques as well as her clothes and overall look to make Ruth look appealing towards the audience of the magazine, and to also fit within the dynamics of the magazine as it is very individual and unique. I also have backstage videos and images of the photoshoot.

During this week, I also created name ideas from a spider diagram around the four main types of words: acronym, connotative, phrase and compound. I found a few names that I liked, such as inD and Unsigned as I feel as though they represent my magazine well, although I am still undecided on which name to use. I also created a document on In Design which is dedicated to the masthead designs. I downloaded various fonts from ReFont and DaFont and transferred them over to In Design to decide which was the most effective and suitable font for my magazine. I liked 'Blackout' and 'Broken74'. Lastly, I created another document and In Design which was based on colour schemes. I simply created a row of 9 blocks, consisting of 4 different colours which I think would be a good colour scheme for the magazine. My favourite colour scheme was the red, matched with the monochrome black and white with grey. I like this colour scheme as it is simplistic yet powerful. I enjoyed these tasks as they helped me to develop more ideas about my magazine and were quite fun to play around with.

Backstage at my photoshoot

Model release

 

This is the model release form for my photoshoot. I have chosen who I would like to participate in my photoshoot, and rior to taking photos of my model, I had to make sure that Ruth was happy with being photographed and understood that the images are for a school project. This release form also states that, if necessary, a re-shoot is needed then the model is happy to take part in it. This concludes that Ruth, my model, is happy to take part in the photoshoot and agrees to the engagement.

Contact sheet #1

This is the contact sheet for  my first photoshoot. In this photoshoot, I focused mainly on close up shots of the model, Ruth, for the front page image. I used makeup and hair to make Ruth stand out with prominant and bold features. Ruth also used interesting poses to appeal to the audience of the magazine, such as devil horns and the illiminati symbol which both portray controversy. I used close up shots to make Ruth superior to the audience as well as shots taken from beneath her to enhance her significance. Ruth wore a buttoned up shirt to begin with, and a simple bandeau later on to make Ruth seem bare and attract to the male audience as it gives her some sort of sex appeal.

I also plan on doing another shoot at school, where props will be my main focus. I plan on using guitars and microphones as it represents the genre of music and entices the audience into purchasing the magazine. I am also going on location to Camden to shoot some more photos of my models, a popular place that people of the indie genre are interested in visiting.